Energy Smart was founded to fill a critical niche, which we believe to be missing from the heating and air conditioning marketplace. We call this ‘missing niche’, ‘Holistic Energy Conservation’Holistic Energy Conservation means making sure our customers know that cycling their Air Conditioner ON and OFF each day when they leave and return, DOES NOT automatically SAVE ENERGY. Why? Because the objects inside our homes must first be cooled, or heated, before the space, itself is significantly affected, and you begin to feel comfort. Think about it.