To the people who visit it, your website is your company. If you want an identity that sets you apart from competitors, the design is critical. So before we design the site, we study your business. We’ll ask a lot of questions. Two of the most important are: “What do you want to do on the web that you can’t do now?” and “Where does it hurt?” What are the problems and frustrations you struggle w1ith? Your website should help relieve the pain. Only after we’ve studied your business will we start on the design. And design is much more than just what your website looks like. It includes: What information will be given high and low priorities; What goes where; How users will move from place to place on the site to do what they want to do.