It’s never been easier to build something, and it’s never been harder to build something successful. Strategy is not only the first part of our process, but it’s the point of entry for everything we do. During this phase, we refine organizational objectives and requirements, develop online strategy and IA (information architecture), establish project success factors, document project milestones, and complete a formal scope sign-off on all aspects of the project. While we have a bias towards action in everything we do, we also know that uncertainties kill projects. Taking the time to get on the same page always pays off.