Lori Absher is the owner and creative director of Lori By Design, LLC that focuses on creating visual stories through strategic branding and implementation that unify the business or organization, simplify the message and amplify the results. She has been an active member of the Rotary Club of Cape Henry in Virginia Beach for the past 4 and a half years serving on the board as public relations director, web designer, photographer and social media communicator. She continues the Rotary principle of service above self as marketing director for the Oyster Crush Charity Fundraiser supporting local charities that through rebranding repurposed it’s community outreach attracting new club members, event sponsors and media recognition including District and Rotary International. Prior to Rotary board governance, she served on the board to the M. E. Cox Center for Elder Day Care in Virginia Beach as graphic and web designer.