Inbound marketing has always been our jam. Inbound is about attraction and pulling people in through content, unlike traditional marketing which blasts a message, often to an uninterested audience. Since the early days digital marketing and inbound methods have driven how we do what we do. We take what’s best about your word of mouth business and amplify it in the digital space. Digital marketing tactics like email marketing, marketing automation, social media marketing, content marketing, digital advertising, search engine optimization (SEO), and website design are crucial, but without strategy they are mere activities with no outcomes in mind. As Strategic Doers we war against filling the void with activities tied to no outcome or measurement.