We’ve shortened our name and sharpened our focus. We’re a strategically driven, intensely integrated, deeply digital, creative agency focused on building brands that truly connect with people and accelerate growth. Our unique Brand as Friend® perspective is at the heart of everything we do — for our clients, communities and each other. Because brands that play a more meaningful role in peoples’ lives build intense loyalty, passionate champions and inseparable allies. That’s how brands become friends, and strong brands become Fierce Friends.