Search Engine Optimization is the culmination of numerous online efforts that together contribute to the overall goal of increased traffic to your brand’s website. Analyzing your brand, developing business-related keywords, utilizing social media and working to remain in sync with Google’s latest algorithm and expectations are just some of the key steps that must be executed in order for companies to achieve their desired visibility. Patient and focused commitment to each step of the SEO process will create what every company strives for: a powerful and sustained online presence and the ability to successfully deliver their brand’s message.