Is your brand underdeveloped or underutilized? Is it time to expand or move your business to a higher level? Ripe’s 3-Step (Re)Branding program provides the framework and tools to fully engage the power of your brand to strengthen or expand your business. In the wake of the web and social media explosion, comprehensive branding is not just for multi-national corporations. Businesses of any size and industry are now discovering and activating the power of their brand to create a strategic market advantage, a savvy staff and sales force, and an energized and loyal customer following. When fully engaged, a company’s brand can become one of its most valuable capital assets.