What does the + represent in our company name? At first glance, it represents the merger of Viva Creative Group and Impulse Development, two award-winning graphic design and web development firms that have proudly served clients since 2005. But the + actually means a lot more. The + represents the multiple ideas and strategies that we research and brainstorm before we even begin executing a project. Clients are unique, and something that works for one client might not work for another. We develop custom-tailored marketing strategies for each of our clients.