Web design may be the most important piece of your marketing plan. While it is true that building a website doesn’t guarantee any visitors, not having a professional website will guarantee that any visitors that you do have will not become customers. Every form of marketing you do online and even through traditional forms send traffic to your site. The best way to spend your marketing and advertising budget is by being efficient and converting the traffic it creates. Having a beautiful website that users find easy to use is the first and most important step in any online marketing campaign. Your website is likely to be your first impression so make sure it is a good one.