A lot has changed since 2000. Websites went from luxuries to essential commodities. Bandwidth grew all the way from dial-up to fat pipe. Flash animation lost the war with iOS. Print never died. Meanwhile, mobile is devouring half of all web traffic. When strategies and technologies shift, we evaluate and adapt. Yet over these 18 years the fundamentals have remained the same: Keep it simple. Make it pretty. Tell the truth.
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